#119: Organic Traffic Madness (Part 01)

Today marks the start of a 3-part series on organic traffic. What it is, why it’s valuable, how to think about it differently than most, and how to get more of the best kinds of it. In Part 01 – today’s episode – I’m covering the 3 Biggest Advantages...

#118: Donuts or Coffee?

Today on the show we’re having fun with a little pop quiz to test your business and marketing savviness and it’s not just hypothetical. I’m going to give you a real answer based on real-world data from two businesses that went in completely opposite...

#117: The Courage to Spend

If you were to force me to name ONE KEY DIFFERENCE between successful online entrepreneurs and unsuccessful or struggling online entrepreneurs, I’d say it’s the courage to spend. This episode, and the enclosed rant that was inspired by this topic, is going...

#116: How to Use Paid Ads to Get Free Leads

Sounds counterintuitive, doesn’t it? Sounds like clickbait, doesn’t it? Sounds too good to be true, doesn’t it? Well, it’s NOT clickbait and it’s NOT too good to be true. What it is, is a MASSIVELY IMPORTANT, FUNDAMENTAL GROWTH...

#115: The 5 Rings of Reach & Conversion

“Kevin! Why doesn’t my content, copy, or offers CONVERT?” I get asked that a lot. And then comes… “Is it a content problem?” Maybe, maybe not. “Is it a copy problem?” Maybe, maybe not. “Is it an offer...