Most new or relatively new online business owners aren’t using paid ads. And when you look at the ones who are using paid ads, they’re using an expensive, mostly ineffective strategy.

Unfortunately, the majority of online business owners fall for the allure of “free” traffic channels like blogging, video, podcasting, social, etc. What they don’t realize is how tremendously expensive these “free” channels actually are.

I discuss all this in detail and answer the question, “When should I start using paid ads?” in this episode. If your online business is in the planning stages, still young, or if you’ve been grinding away and you’re still not using paid ads, this episode is going to be a total game changer for you.

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