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In this episode…
• Why it’s impossible for your business to ever have “a traffic problem” or a “reach problem.”
• Why there’s no such thing as “free traffic” or “free distribution” on the internet.
• Why using “free distribution” channels like Google, Social, Pinterest, YouTube, etc. are actually tremendously expensive and inefficient.
• The simplest framework for scaling your online business (CDC) and the one principle you should focus on if you want to scale faster, with way less effort (reach efficiency).
• The most efficient way to achieve reach and scale.
And so much more (tons of gems and lightbulb moments)!
Mentioned on the Show…
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