In this episode…

• Why it’s impossible for your business to ever have “a traffic problem” or a “reach problem.”

• Why there’s no such thing as “free traffic” or “free distribution” on the internet.

• Why using “free distribution” channels like Google, Social, Pinterest, YouTube, etc. are actually tremendously expensive and inefficient.

• The simplest framework for scaling your online business (CDC) and the one principle you should focus on if you want to scale faster, with way less effort (reach efficiency).

• The most efficient way to achieve reach and scale.

And so much more (tons of gems and lightbulb moments)!

Mentioned on the Show

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