Buckle up. I'm about to show you how to make six figures with freelance digital marketing. And it gets even better – I'm going to teach you how to do it even if you don't know anything about digital marketing, business, or technology.
I'll let you in on a secret. I'm betting big on the idea that we're heading into the era of the online lifestyle entrepreneur. Millions of people are going to be transitioning to online employment and online business building, which means they're going to need help with all things online marketing.
In other words, it's a perfect time to get into freelance digital marketing.
I'll be up front with you – I'm not going to be playing the freelance digital marketing game anymore. For me, it's about building a full-scale agency. But I cut my teeth doing freelance digital marketing and let me tell you: there's tremendous opportunity right now and into the foreseeable future.
Even if you love your full time job, you can do freelance digital marketing as a side-hustle. Or go for broke and jump into it freelance digital marketing full-time by starting an online business around it (preferably a lifestyle business).
Let's dive in...
What is Freelance Digital Marketing?
If you recognize that you have a skill that's valuable to a business' ability to market online and you offer that skill to businesses for a fee, you're engaging in freelance digital marketing.
It's really not any more complicated than that.
And before you dismiss yourself as not having any digital marketing skills, take pause. You'd be surprised at the range of needs of small businesses trying to earn exposure and build an audience online.
I've seen more than one "starving artist" go from starving to six figures annually in a very short time simply because they stopped applying their art skills to the art world and started applying them to the business world.
That's just one example of many I'll cover in a moment.
The Rise of the Freelance Digital Marketer
As I said in the intro, we're on the cusp of a massive economic shift.
In my estimation, tens of millions of people are going to be transitioning from the traditional workforce to the online business space.
We're still in an era where lots of people are confused as to how people make real money online. Once they figure it out and recognize the enormous potential for location independence, time independence, and financial independence, this space is going to grow like wildfire.
There are also a lot of people who know the potential but have been unable to overcome the numerous obstacles involved in getting started. Most of those obstacles are technical, some are associated with a lack of time/resources, and others are mental and emotional.
The good news is that these obstacles are getting easier and easier to overcome each year as technology gets easier to use, processes become more automated, and risk is reduced.
All this adds up to one thing: the potential for tens of millions of people to become online lifestyle entrepreneurs is enormous and once they make the transition they're going to need freelance digital marketing services.
In other words, they're going to need your help.
Freelance Digital Marketing Jobs: What's Needed?
Let's talk about where you fit into all this.
The first step I would recommend you take is to read up on the latest online marketing strategies. As you read through that digital marketing guide, ask yourself what skills you have that align with those needs.
Also keep in mind that businesses are aiming to become media companies and part of that strategy means being prolific at creating content. If you're good at creating content, managing content, or repurposing content, there are a lot of opportunities for you there as well.
If you're a highly technical person, you probably already know where you'll fit in best. What I'm interested in doing with this article is helping people who aren't deep into tech see how they can make six figures in freelance digital marketing.
Are you good at writing? Good news – the inbound marketing space runs primarily on content, most of which is written and the best of which is long form...
We found...the average word count of a Google first page result is 1,890 words. Several other search engine ranking factors studies have found that longer content performed better in Google. – Backlinko
Yes, video and podcasting are growing like weeds but guess what? A lot of the polished videos used for marketing start with written scripts and a lot of podcasters need their show notes edited into easily readable content.
Aside from that, though, businesses will pay lots of money to writers for blog posts and articles.
You can't write the way you were trained to write, though. Writing for the web is much different (you'l probably find it freeing, actually). If you're able to make that transition, then your writing skills can be quite lucrative for you.
Can you paint? Draw? Create visual layouts? Then businesses can really use you – and they'll pay, because "visual content marketing" is a huge deal.
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%) – Social Media Examiner
With digital tablets and drawing pads, your painting and drawing skills can be migrated to the digital space. Or you can do what many designers do which is create art on paper, scan it, and then vectorize it in a program like Adobe Illustrator.
With a little training in programs like Adobe Illustrator or Adobe XD via a site like Udemy, your art skills can be magically transformed into digital marketing skills.
If you're good with graphical layouts, an entire world of possibilities opens for you. Here are just a few valuable things artists can do for businesses online:
- Design infographics – businesses will pay hundreds or even thousands of dollars per infographic.
- Design custom illustrations for content – look at the illustrations I use for my blog and my start here page as an example. You can sell these designs to stock graphics companies or find high-end clients to do custom work for.
- Design webinar slides – businesses make millions of dollars from webinars and they need artists to design great looking slides for them.
- Design logos – you'll need some training in specific software platforms, but you might end up being an amazing logo designer.
- Design websites – you don't need to know how to code or program or build websites, you just have to be good at designing the graphical layouts for them. You can use relatively simple software like Adobe XD and then pass off the final designs to a developer.
- Design custom social media artwork – Free software online like Canva has made it easy for anyone to design simple graphics. In the hands of non-designers it can be a disaster, but in your hands you might be able to work some magic.
There are a lot more possibilities as well, but these should get you thinking in the right direction.
Video is the next big frontier in marketing because the barriers to entry have been completely taken down and businesses know exactly how effective it is..
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. /// An estimated 79 percent of internet traffic will be video content by 2018. – Hubspot
All businesses can afford cameras that that shoot beautiful 4K cinematic video, professional lighting, and so on. They just need a proper video person to plan their shoots, set everything up, film, and edit.
Here are some of the things businesses are doing with video:
- Marketing trailers
- Talking head videos
- Animated explainer videos
- Live action explainer videos
- Case study & interview-style testimonial videos
Some of the examples I gave can be entire freelance business ideas in themselves. For example, you could become known as the person who shoots the absolute best testimonial videos in the online space.
Businesses would literally fly you around the world and pay you six figures to produce high-quality testimonial videos with their customers.
Maybe you think videography for business would be boring, but more and more businesses are in need of cinematic, editorial-style videos as well. Even small businesses and solopreneurs are getting into the professional video production game.
Also, did you know that lots of small businesses, solopreneurs, and personally branded entrepreneurs are paying full time videographers to follow them around and film content for their vlogs? If you're good, you can land a 6+ figure salary and world travel filming vlogs for businesses...
Businesses know more than anyone that a picture tells a thousand words. Photographs are a huge part of online marketing campaigns.
Articles that include images produce 650% higher engagement than text-only posts. – Larry Kim
67% of consumers say the quality of a product image is very influential in their decision to purchase online. – MDG Advertising
While stock photography is very popular (see resources for cheap stock photos), the rise of solopreneurs and personal brands has created a need for custom, personalized photography.
For what, you ask? There are thousands and thousands of influencers on Instagram and Facebook who pay big money for weekly, monthly, or quarterly photo shoots just to have tons of self-branded photos to put on their feeds.
For example, this is not a taken with a phone...
Who is she? A girl who does freestyle dance videos and amassed a gazillion followers from it.
With solopreneurs and lifestyle entrepreneurs making six, seven, and even eight figures online, the budget for ongoing custom photography is on a steady incline.
Of course, there are many other marketing uses for photography, you just have to get moving in that direction instead of trying to build a traditional photography business.
Connectors & Networkers
Are you good with people? Do you like to make connections and build networks?
I was just listening the other day to a guy who makes bank doing nothing but managing affiliate promotions for big solopreneurs and small businesses online.
In other words, he recruits businesses to promote other business' products for a commission. And he gets paid big money to be the middle man in all that – the connector and the organizer.
That's not your only option. One of the most important marketing activities a small business can engage in is outreach and networking. Developing relationships with other industry players and businesses in tangentially related industries can lead to geometric growth.
Business owners know this, but many of them don't have the time or talent to do outreach effectively.
Consistent with previous years, PwC's 21st annual CEO survey results show that 47% of US CEOs plan to pursue a new strategic alliance or joint venture in order to drive corporate growth or profitability in the coming year. In North America, CEO interested continues to soar in 2017 with 53% of CEOs planning to initiate a strategic alliance in the next 12 months. – PWC
Simply by learning how to do cold email outreach, cold calling outreach, and social media networking for businesses, you can potentially bring in gobs of revenue for businesses while being showered in dough for your efforts.
Branding is an important marketing strategy for businesses. So important that successful online entrepreneurs are paying big money to consultants and strategists for brand development.
77 percent of B2B marketing leaders say branding is critical to growth. – Circle Research
Having an engaging brand with personality and consistency can be the difference between 6 and 7+ figures. That's a huge value proposition and if you're good at creating killer brand personality you'll be rewarded handsomely.
That's not all...
I'll continue to add to this list as other ideas come to me, but this should be enough to get you started.
Also, keep in mind that the world of online business and digital marketing is changing rapidly. New opportunities emerge all the time and your currently offline skills might be able to translate quickly to those new online opportunities. You just have to pay attention and keep your brain oriented toward finding ways to provide value.
At the end of the day if you can add to a businesses bottom line they'll pay you. The more value you add the more they'll pay you. It's that simple.
How to Get Started as a Digital Marketing Freelancer
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Click here to get started. You're in great hands.