best online business tools

The Best Apps & Services to Grow Your Online Freedom Business

I personally use, have vetted, and highly recommend the following tools, apps, and services for running a business online.

Email Marketing

drip email marketing logo


All of my email marketing is managed through Drip. It’s a very powerful – but fairly intuitive – email marketing platform. Check Out Drip.

drip email marketing logo


A cheaper, more beginner-friendly option. Unfortunately, it also has a few more bugs and quirks when compared to Drip. 
Learn More About Convertkit

convertbox email opt-in mockup


Not to be confused with Convertkit, Convertbox is an “opt-in bridge.” It handles the opt-in areas on your site including advanced features like pop-ups, slide ins, link triggers, segmentation, and more. Very easy to use and manage and syncs flawlessly with both Drip and Convertkit.
Learn More About Convertbox

Website & Hosting

flywheel website hosting logo


Flywheel is the hosting company I use for all my sites and my personal recommendation for all online entrepreneurs. It’s managed, ultra-fast, and scalable cloud hosting starting at $15/mo. Get started with Flywheel or read my official Flywheel Hosting Review.

Divi theme logo


All of my sites are currently built on the Divi framework. Divi is a WordPress base theme and page builder that streamlines the creation of custom sites. It’s one of my top online business recommendations. Click here to check out Divi.

Payments & Money

stripe payment processor logo


Stripe is my main payment processor. I offer PayPal as well, but most customer transactions are run through Stripe. You can also read my Stripe vs Square comparison.

ThriveCart product sales and checkout system


ThriveCart handles all my product sales and checkout pages. It integrates with ConvertKit and MemberMouse to automatically send customer data to my email list and membership platforms as well. Click here to checkout ThriveCart.

bench accounting logo


I love WaveApps for bookkeeping. They also handle invoicing and payment collection for freelancers and agencies, which makes it super helpful for what I do with Digital Gravy. If you’re looking for easy to use, robust bookkeeping software, check out WaveApps.

Forms & Schedulers

acuity scheduling logo

Acuity Scheduling

Going back and forth with people for scheduling coaching calls, podcasts, interviews, etc. is a pain in the ass, especially since I’m dealing with people all over the world. Acuity makes scheduling convenient and integrates with my Google Calendar. Click here to checkout Acuity Scheduling.

typeform logo


The most advanced form software that I know of. I use this service to power my lead-gen evaluations, program forms/assessments, surveys, and more. It’s integration through Zapier lets me connect it with other apps and it has a direction integration with Drip. Click here to get 10% off.

Courses, Coaching, and Memberships

Recommended: Read my article, How to Create & Sell an Online Course Fast.

zoom webinar and call platform logo


For me, is the GoToWebinar killer. I use this platform to host all of my webinars, online events, and group coaching calls. It’s much better software than GTW at a fraction of the price. Click here to check out Zoom.

zoom webinar and call platform logo


If you’re going to purely sell courses, Teachable is your best bet, especially if you’re not tech savvy or don’t have a web team managing your site. Teachable is a closed, 3rd party system that’s specifically designed for course creators.
Learn More About Teachable

zoom webinar and call platform logo

Mighty Networks

This is the platform I use to run my membership community. It’s the best software I’ve found for running a robust community, especially given it’s extremely affordable price tag.
Learn More About Mighty Networks

helpscout customer support system logo


If you run a business that offers support for customers then you need a help desk to keep support tickets organized. HelpScout is dead simple, feature-rich, and affordable. Join through this link and you’ll get a $50 voucher.

Metrics, Productivity, Etc.

google analytics logo


A super powerful suite of hundreds of dollars in tools and apps across all different categories for Mac for like $10/mo. Super useful – I use a lot of these apps daily.
Learn More About SetApp

google analytics logo


An amazing, simple, and affordable mockup generator. Perfect for creating professional mockups for ads, sales pages, course materials, freebies, etc. in seconds.
Learn More About SmartMockups

google analytics logo

Google Analytics

I track all my sites’ analytics through Google Analytics and recommend that you do the same. It’s a no-brainer since it’s free and is one of the most powerful analytics platforms online.

Need More Traffic & Revenue?

The most efficient way to get more reach and revenue online is with paid advertising. Problem is, most people are running the wrong ads to the wrong people at the wrong time. Even worse, they're not running ads at all. If you want to implement a solid paid strategy to grow your business, I highly recommend checking out Digital Gravy...

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