Tools & Apps

Here's my official "stack," organized by category.

Analytics

Everything we use to track analytics & data.

  • UserMaven

    Really impressed with this analytics tool, especially for conversion & behavior tracking.

  • Business Operations

    These are the most important tools I use to manage multiple businesses.

  • Zapier

    A lot of our tools have to talk to each other to be fully valuable. Zapier makes that happen.

  • Monster Contracts

    I've switched my Master Service Agreement and Care Plan Agreement over to the Monster Contracts agreements.

    Affiliate Link
  • Gusto

    Everything HR related: hiring, payroll, compliance, HR, payroll taxes, business investing, etc. Gusto is legit.

  • Basecamp

    The simplest project management app for both clients and team members. Stop overcomplicating project management!

    Basecamp Logo
  • PandaDoc

    This is what I use for all document related needs, whether it's contracts, proposals, internal docs, content briefs, etc. Has

  • EverHour

    This is the app our entire team uses for time tracking. It integrates nicely with Basecamp.

  • Grasshopper

    Great system for getting a business phone number with text messaging. Has apps for phone & computers, too.

  • Loom Pro

    Awesome for quick screen recordings for clients and team members. Can also be used to make great screen recordings for

  • Handwrytten

    This is how I send real, personalized, handwritten notes to clients and prospects through snail mail.

  • Design & Dev

    What I recommend for design (UX/UI) and WordPress-based development.

  • Polypane

    This is the browser I use for accessibility and multi-device testing.

  • SmartMockups

    If you need quick and somewhat advanced device mockups, this is a great tool.

  • Zapier

    A lot of our tools have to talk to each other to be fully valuable. Zapier makes that happen.

  • SetApp

    A fantastic suite of valuable apps for one low monthly price. Huge for productivity type apps.

  • Visual Studio Code

    My preferred code editor and Sass editor for more involved projects like Automatic.css.

  • Bricks Builder

    The WordPress page builder we use exclusively in our agency and for all our projects.

  • Automatic.css

    Our exclusive utility class and utility variable framework for WP Page Builders. Makes dev faster and more consistent!

    automatic.css logo
  • Frames

    Real-time wireframing tool, design-ready development system, and accessible component library.

    Frames Logo
  • WPCodeBox

    Add custom code, functions, and more to WordPress. Great Cloud save feature so you can share snippets between sites.

    Affiliate Link
  • Figma

    Our exclusive UX and UI design tool. Lightyears better than Adobe XD.

  • Domains & Hosting

    Need domains or hosting? Here's where to go.

  • Postmark

    An easy, professional, transactional SMTP email server for Wordpress sites.

  • Gridpane

    Our central management dashboard for website hosting. Gives you tremendous control over your hosting environment.

    Affiliate Link
  • Email & Marketing

    Apps I use for business email, email marketing, and other general marketing initiatives.

  • Google Workspace

    I purchase all domains and business email accounts through Google. I recommend clients do the same.

  • Convertkit

    Nothing beats Convertkit for simplicity in email marketing while retaining power features.

    Affiliate Link
  • Equipment

    Curious to know what equipment I use for recording, production, etc.?

  • Canon EOS R6

    The camera I use for all my trainings and livestreams.

    Affiliate Link
  • Stream Deck +

    I use this to control my lights, cameras, etc. for trainings and livestreams.

    Affiliate Link
  • Rodecaster 2

    The mixer that runs my audio for trainings and livestreams. Best on the market!

    Affiliate Link
  • Shure SM7B

    One of the most popular radio/podcast mics on the market. An industry standard.

    Affiliate Link
  • Sennheiser MKH 416

    The shotgun mic I use for trainings (any time you can't see the mic in the shot).

    Affiliate Link
  • Money

    The best apps and tools for managing business and personal finances.

  • SureCart

    Relatively new checkout system for WordPress sites and is already establishing itself as the #1 option.

  • Quickbooks Online

    For all accounting, bookkeeping, reporting, invoicing, estimating, online payments (for agency clients), etc.

  • Stripe

    Credit card processing. Integrates with everything. Free to sign-up – just pay a small % of each transaction.

  • SetApp

    A fantastic suite of valuable apps for one low monthly price. Huge for productivity type apps.

  • SEO

    My recommended Search Engine Optimization (SEO) stack.

  • Sitebulb

    This is the app we use to deep-crawl and deep-audit websites for SEO and site architecture.

  • WordPress Plugins

    My official WordPress plugin stack.

  • Advanced Custom Fields Pro

    My preferred tool for creating custom post types and custom fields.

    ACF
  • WS Form Pro

    Hands down the best form plugin for WordPress websites. You'll never need to turn to another option.

    Affiliate Link
  • Admin Columns Pro

    Customize and edit content for posts, pages, and CPTs on-the-fly from the admin screens. Huge time saver!

  • ShortPixel

    Automated image optimization for Wordpress. Includes automatic WebP replacement as well.

  • SureCart

    Relatively new checkout system for WordPress sites and is already establishing itself as the #1 option.

  • RankMath Pro

    Our preferred plugin for on-site SEO, local SEO optimization, and custom schema.

  • WP Grid Builder

    The best plugin available for creating custom Facets. Integrates seamlessly with Bricks. We don't use the grids feature.

  • Bricks Builder

    The WordPress page builder we use exclusively in our agency and for all our projects.

  • Automatic.css

    Our exclusive utility class and utility variable framework for WP Page Builders. Makes dev faster and more consistent!

    automatic.css logo
  • Frames

    Real-time wireframing tool, design-ready development system, and accessible component library.

    Frames Logo
  • WPCodeBox

    Add custom code, functions, and more to WordPress. Great Cloud save feature so you can share snippets between sites.

    Affiliate Link
  • Happy Files Pro

    Really fantastic and seamless media organizer and SVG sanitizer for Wordpress.

  • ManageWP

    Our centralized dashboard for website management and adds an additional automated backup layer.