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Google Analytics is the industry standard tracking tool for website analytics. It’s free and easy to install for tracking your website visitors, popular pages, and traffic sources. Beyond that, you’ll need a masters degree in Google Analytics to use the full feature set (it’s gross overkill for small sites, but it’s free so who cares?).
- Easy to install
- Industry standard platform
- Easy enough to access basic stats
- Insanely complicated beyond the basics
- Still feels clunky – not especially enjoyable to use
Click the button below to head over to the official site for this tool.