In 2021 I started posting web development and agency trainings on YouTube and my channel absolutely blew up with engagement.
After a couple months, people started flooding my inbox asking me to create courses or premium trainings.
While I was flattered, I was also busy running my agency and being a father to my three kids. I definitely knew that I didn't want to add course creation to my to-do list.
At the same time, though, I knew that with close to two decades of web development experience, a decade of digital marketing experience, and a few years of running an agency landing $10k to $100k projects, I had a ton of value to offer. I just needed a good delivery vehicle for the content.
That's when I explored the possibility of creating a premium community – a place where I could just publish new trainings as I create them and a place where people could get tons of other value through written lessons/insights, downloadables, and guidance from other members.
That sounded doable. More importantly, it sounded fun.
I called this community the Inner Circle and I announced it on YouTube at an initial price of $20/mo. I wanted it to be accessible to as many people as possible, so I didn't put a big premium price tag on it.
I did say, however, that once it crossed the 100 member mark – or really, *if* it crossed the 100 member mark – that I would raise the price to $49/mo or $99/mo or higher.
Needless to say, it didn't take long to cross the 100 member mark. As of this writing, the Inner Circle is 800+ members strong.
The best part, though, is that the price is still the same price it's always been!
Here's what you get access to as an Inner Circle member:
Agency/Freelancer "Foundations" Trainings
Agency/Freelancer Operations & PM Trainings
Agency/Freelancer Sales & Closing Trainings
Agency/Freelancer Scaling Your Business Training
Agency/Freelancer Pricing & Money Trainings
Proposal, SOW, & Contract Templates
Discovery & Sales Call Breakdowns
Premium Oxygen Trainings & Full Site Builds
Premium Bricks Trainings & Full Site Builds
SEO & Local SEO Trainings
Digital Marketing & Advertising Trainings
It's more than trainings, too. You also get:
Help & Guidance Directly From Me
Oxygen Dev Discussion
Bricks Dev Discussion
Constructive Feedback On Your Builds
Code Snippets Library
Query Builder Recipes Library
The Inner Circle is built on the Circle.so platform so it's super easy to use, fun to engage with, and very organized.
This is easily stuff I could charge high ticket for, but this isn't about the revenue. I've said from the beginning that I'm not doing this for the money.
If you go from landing $1000 sites to $10,000 sites or from $5,000 sites to $50,000 sites and you start generating life-changing money and momentum for yourself and your family ... that's a priceless payday for me as far as I'm concerned!
I care most about making an impact and building something that really means something.
Now, while I say it's not about the money, I also don't want my Inner Circle to be a charity. I want people to respect what they're getting access to enough to have at least a little skin in the game.
This is why access to the Digital Ambition Inner Circle costs one Andrew Jackson every month. Or you can get in for less than that if you wanna pay for 6 months at a time (I think 6mo is more practical than a full year).
If you can't see the tremendous value, then this isn't for you yet.
If you understand the insane value mismatch that's in front of you, then I'll see you on in the inside!