Want a great technique for deploying inquiry & contact forms on business websites (any website really, but this works especially well for lead-gen on business sites)?
In this Oxygen builder tutorial, I'm going to show you how to build a great looking, high-conversion lightbox/modal form from scratch and how to trigger it with any button or link.
The reason I like to deploy inquiry forms in modal windows like this is three-fold:
- It focuses the person's attention on taking the action because it darkens the rest of the page and puts the form front and center.
- It doesn't require the person to leave the page to convert.
- It passes the URL of the page the form was submitted on for very clear and simple conversion tracking.
I'm using WSForm because it's my go-to WordPress form plugin (extremely powerful), but you can use whatever form plugin you prefer.
Other than the form plugin, this is a Vanilla Oxygen tutorial – no other plugins are needed as we'll be using Oxygen's native modal element.