The WordPress vs Squarespace battle is raging right now. While you can use either one to build a website that looks exactly the same, the functionality and flexibility of the site will be quite different. Let's talk about the pros and cons of these two powerhouse web platforms so you can figure out which one is right for you.
Squarespace is a relatively small player standing at the feet of a giant in WordPress. Almost 1/4 the internet is built on the WordPress platform.
That argument doesn't help you, though. The most widely adopted platform isn't always the best platform. And even if it happens to be the best platform, it doesn't mean it's the best platform for your needs.
I'm firmly in the WordPress camp, but I also have the ability to be 100% objective. I don't always recommend WordPress and I have no hesitation when it comes to telling you who WordPress is not well-suited for.
Note: This article is written in layman's terms and I've chosen to focus on the areas that I feel are most important to you as a business owner. There are many differences, pros, and cons we could discuss from a developer standpoint, but I haven't included those. This is all about comparing these platforms for business.
WordPress vs Squarespace: Quick Overview
WordPress and Squarespace are both web-based software platforms for building websites. In other words, you don't have to download anything to your computer to use them.
WordPress (meaning WordPress.org) is an "open source" platform, meaning the software is free and the code is accessible to anyone and everyone. This allows independent developers all over the world to develop add-ons for WordPress, which they can offer for free or as a premium add-on (called a "plugin" – there are currently over 55,000 plugins available). For this reason, there is virtually no limit to the functionality and flexibility of WordPress.
Squarespace (squarespace.com) is a closed, proprietary system. The only features available through Squarespace are the ones Squarespace decides to give you. Some people like this and some people hate it. Where the add-ons for WordPress are virtually unlimited (and problematic in some ways), the features released by Squarespace are perfectly integrated and well vetted (but limited).
Personally, I don't like to be limited by what Squarespace decides to offer (and might potentially change/revoke in the future). I much prefer the freedom and flexibility of the open source WordPress ecosystem.
Most importantly, if North Korea nukes Squarespace headquarters tomorrow, every business running on Squarespace is screwed. If the company that develops WordPress (Automattic) gets nuked, nothing will happen to the sites running WordPress and the open source development of WordPress can continue.
My #1 rule is "don't build properties on land you don't own" and that rules out Squarespace for me from the jump – just my personal take.
WordPress vs Squarespace: Website Builder Functionality (Ease of Use)
One of the biggest attractions of Squarespace has been the ability to build a website visually, from the front end, even if you don't know anything about coding.
The "front end" of a website, by the way, is the consumer-facing portion --- the design and layout.
When you're using Squarespace, what you see during editing is what you get in the final output. When you're using WordPress, this wasn't always the case.
For a long time, WordPress was strictly a "back-end" editing platform. The design of your site was controlled by a "theme" and then you would simply edit the content of each page using a text editor. Squarespace also uses themes, but all the editing is done on the front-end, visually.
In the past, if you wanted to change the layout of the content in WordPress, you would have had to use custom HTML code, or "shortcodes" (small snippets of text that call custom code). Over time, though, WordPress themes got more advanced.
When Squarespace first came out, the front-end editing capabilities of WordPress were slim to none. This made Squarespace very appealing. Today, that's all changed. WordPress now has numerous front end editors that you can quickly install as plugins and the themes they work with are more flexible than ever.
In my opinion, this part of the debate is over. You can design a WordPress site from start to finish from the front-end just like you do with Squarespace. In fact, I'll go a step further. WordPress has the best looking, most flexible, and most powerful front-end website builder – it's called Divi (here's a full tutorial on how to build a WordPress website from scratch with Divi).
The Divi builder blows the Squarespace builder out of the water. It's not even close.
WordPress vs Squarespace for Blogging & SEO
In order to be successful at that, you must be able to easily publish and organize articles on your site. You need a way to display those articles, often with a lot of visuals. You may want a comment section so people can have discussions. You need to be able to categorize and tag articles. You probably want social sharing capabilities as well.
In the early days of Squarespace, WordPress was the clear winner here. After all, WordPress was originally built for blogging.
That's all changed, though. Squarespace is a fine platform for blogging now. I don't see any real advantages either way in this regard.
What about SEO? SEO is "search engine optimization." It's the process of helping Google and other search engines index your site properly so you can get found online organically.
You don't want to write a bunch of articles that never get traction on Google, do you? Then you need to pay attention to basic SEO.
To make sure you have the basic foundations of SEO, you need to be able to add/edit:
- A sitemap
- The page title tag
- The page description
- The page URL
- Content headings
- Mobile responsiveness
- Image tags
There were reports that Squarespace wasn't great for SEO in the early days. All that is resolved now. There isn't an advantage one way or the other at this point.
For WordPress, use a free plugin like Yoast SEO.
WordPress vs Squarespace: Building Membership Sites & Courses
One of the most popular business models online is the sale and delivery of "info-products." Think mostly e-books and online courses.
A lot goes into being able to create and sell online courses. At the very least, you need a sales page, a member dashboard, course pages/modules, a checkout system, and some way to protect content with a user login.
You can certainly do this on Squarespace starting from scratch with blank pages, but this is an area where WordPress shines much brighter than Squarespace.
Remember that WordPress plugin ecosystem I mentioned earlier? Well, there's no shortage of membership plugins and Learning Management System (LMS) plugins that take care of every step of the membership site & course building process for you. I personally use one called Membermouse.
On WordPress, you'd also enjoy the unlimited flexibility to build a membership site of any size. On Squarespace, things will get more and more hectic as you try to scale.
Of course, you could always use a third-party course platform and try to make it look the way your Squarespace site looks, but that's not a seamless experience for your users and you're stuck with the problematic strategy of "digital sharecropping" (building your products on a site you don't own or control).
When it comes to membership sites and course delivery, WordPress is the hands-down winner.
WordPress vs Squarespace: E-Commerce
Another popular online income strategy is selling physical goods through an e-commerce platform. Both Squarespace and WordPress offer basic to advanced e-commerce functionality.
Out of the box, setting up an e-commerce site on Squarespace would be much easier than setting things up on WordPress.
Squarespace's e-commerce platform is built-in and works seamlessly with all their theme designs. Adding e-commerce to WordPress requires a plugin (such as WooCommerce) and running into theme compatibility issues is common.
If you're planning on building a major e-commerce site, the choice will clearly be between WordPress and an e-comm dedicated platform like Shopify.
If you're going to use content marketing and SEO to drive a lot of the traffic to your e-commerce site, WordPress is your best bet. This is especially true if you're going to combine e-commerce with other income strategies.
WordPress vs Squarespace: Podcasting
- A place to host the audio files (not WordPress or Squarespace).
- A way to publish new episodes with show notes and an audio player.
- An RSS feed that houses a list of all episodes to submit to iTunes and other directories.
Both WordPress and Squarespace offer functionality for publishing podcast episodes and creating an RSS feed. WordPress gives you more flexibility in this regard, but both get the job done.
All in all, I don't see much advantage either way when it comes to getting your podcast out into the world. However, if your podcast is to promote your business or you want to grow it into a business, use WordPress.
WordPress vs Squarespace: Security
The last area I want to look at – because it's a cause of concern for so many people – is security.
One thing you might hear over and over again is, "Wordpress sites aren't secure. You'll get hacked constantly."
Here's the truth: the WordPress sites that get hacked are almost always sites that:
- Use cheap hosting (which is why you should use a dedicated WordPress managed host like Flywheel hosting).
- Have lots of poorly designed, free plugins or themes installed (these create security holes).
- Don't update WordPress, themes, and plugins on a regular basis (this can literally be done with a couple clicks every few weeks).
If you use solid hosting, quality plugins and themes, and keep everything up to date then WordPress is rock solid.
While you don't have to worry about those things with Squarespace, it's a very small price to pay for having a completely flexible site with unlimited ability to scale.
Squarespace Pricing vs WordPress Pricing
Another huge consideration is price and this is where WordPress is really going to come out ahead for you, especially over time.
Squarespace has two plans, a personal plan and a business plan. If you're building an online business, you'll need to go for their business plan which clocks in at $18/mo (paid annually – $216/yr) or $24/mo ($288/yr).
What does that cover? It covers your website hosting, a visual site builder (Squarespace's built in tools), and other stuff like e-commerce functionality (with a 3% fee on transactions that appears to be added on top of what Stripe & Paypal are going to charge you which is an absolute killer IMO).
WordPress is 100% free. All you need to pay for is the hosting, which you can get for as low as $14/mo from Flywheel.
Want a visual builder that blows the socks off Squarespace's builder? Then you can pick up the Divi theme and visual builder from Elegant Themes for $89/yr (or pay $249 once and own it for life). It's truly the best visual builder for WordPress (and beats out the builders built into all other platforms as well, IMO).
It might not be as inexpensive as Squarespace, but it's so close that the talk of cost is mostly irrelevant. If the negligible cost difference is a problem for you, you're probably not going to make it very far in online business anyway.
Conclusion: Which One is the Clear Winner?
WordPress has a steeper learning curve than Squarespace does, but only because it offers a lot more flexibility and functionality. And ultimately, that flexibility and functionality, combined with the important fact that you own the land you're building your site on with WordPress, makes WordPress the CLEAR winner for almost all business use cases.
Here's my basic conclusion:
- If you're building more of a brochure website and don't intend to expand much in the future, use Squarespace (but you shouldn't really be building this kind of website in this day and age anymore).
- If you're building a basic podcasting website that will never become a business or blog of any kind, use Fireside.fm.
- If you're building a full e-commerce website, use Shopify.
- If you're building an online business that also dabbles in e-commerce, use WordPress.
- If you're building a membership site, use WordPress.
- If you're building a content-heavy site, use WordPress.
- If you're building a platform site or authority site (combines content, podcast, membership, etc.), use WordPress without question.
As you'll see, there are other platforms that might be best if your intent isn't to build a traditional online business. Squarespace is only the best option for one those use cases and it's not even an important one.
The clear winner when everything is accounted for, is WordPress.